JUST MAJORITY

There’s power in reminding people that we already are the majority. That was the insight behind Just Majority, a rapid-response campaign I co-led from strategy to naming in just eight weeks. We built a bold, unifying brand to rally public support for Supreme Court reform anchored in the belief that the fight for justice doesn’t belong to a few, it belongs to us all.

My role spanned audience research, brand strategy, and naming development. I worked closely with our team to define the core narrative, visual tone, and campaign architecture, ultimately landing on the name Just Majority to capture both the demand for justice and the strength of a popular majority ready to be heard.

The result was a full creative campaign that launched with a website, a 22-stop national bus tour, and powerful appearances from major political and movement leaders. The work earned both Gold and Silver Anthem Awards in 2023 for Rapid Response and Brand Campaign.